Many people want to be considered thought leaders, but are unable to truly provide leadership through the creation of high value content.
We develop both blog and social media content for clients. We’ve just come to the end of 90 days creating and distributing content for two of our newer clients. It’s at this point that we like to look for patterns in the data.
The pattern we noticed once we looked over the stats and identified the most successful content on social is this: each of these clients has generated interest with new ideas and new processes, and by being at the forefront of an emerging movement.
That’s why we always identify brand position before we begin to develop content for a new client.
Whether it’s a personal brand, or an organization’s brand, you need to understand what makes your brand special before you begin any kind of market promotions. Otherwise, you’re just getting lost in the online noise.
Look for where you really can provide thought leadership, dive deep into the subjects of your expertise, and publish about it. That’s the key to being a thought leader.