My Business Origin Story Part 1
From 1998 – 2010 I taught in the public school system. “Education is the cornerstone to a well functioning democracy,” was my motto. I had big ideas. On and on I went idealistically for 12 years. I planned lessons, evaluated performance, and learned to set expectations.
Whether I was teaching honors literature or English as a second language, I had purpose:
Empower people with the use of logic.
Help people master the power of language.
Invite people to ask questions and define their ethics.
Teaching English help me to truly understand:
The Story is Everything
Literature was a wonderland of ethical choices, socio-economic boundaries, and self-expression. Each author in the context of their time. Each argument in the context of its merits. Each story raising questions and eliciting answers.
On my good days, I felt like the captain of a ship, taking my crew on a grand adventure to explore unknown worlds. Together, my classes and I would explore life, and try to make sense of it. I loved that form of leadership. It’s what kept me planning lessons, getting up early, and working on the weekends. It was inspirational to me to try to inspire my students. Even if it didn’t always work, I would still get up the next day and try again.
It was often very challenging. But I learned to set and measure standards. I mastered breaking down complex ideas. I eventually could deliver content to sometimes hostile, and many times apathetic audiences. If teaching taught me anything, it was how to motivate action, grab attention, and measure performance.
Skills I use today as a content strategist.
The Question Remains the Same
Where once I used a grading rubric, I now use tracked data. Where once I monitored facial expressions and behaviors, I now count likes, shares, comments, and clicks.
Whether I develop a social media strategy or a series of blog posts, I have purpose:
Educate audiences on my client’s value.
Help people make informed purchase decisions.
Invite people to join into meaningful conversations online.
Today the context is different, but the question remains the same:
Did the message land?
My work still leads to reward if done well. My students achieved skills and good grades. My clients gain sales while they tell their stories. I still assess my performance by the performance of others.
I still get to share stories.
I Still Live and Work from Purpose
I have great days and bad days working for myself. Creating for a living can be a sort of agony at times. But still, I am working with a purpose, and that makes all the difference.
It is wonderful loving what you do for a living.