“Looking at book sales across all platforms this month and am so happy you’re on board. Thanks for all you do in our work together and harnessing this high visioning mind that sits atop my shoulders!” ~ James Ochoa, LPC, author and client
It’s That Time Again – Monthly Marketing and Sales Reporting
The metrics I choose for my clients are always aligned with business objectives. They vary among clients, depending on what they want to achieve with their content marketing.
This month I decided to look at my own metrics, because, well, I never do. I HATE gathering the data. But a content marketing plan without metrics is just not going to be sold.
I like making content, so I must learn to measure and communicate my value.
Skills + Love = Product
I’m a damn good teacher. I love doing it.
I am a damn good content creator. I love doing it.
A natural product for me to develop would be an online course. Right?
But What Should My Course Teach?
If I want to actually sell it, it should be something people want to learn about.
Enter Blog Metrics
The two blog metrics I should look at to predict a course that will sell are: average time on page and number of visitors.
Longer time on page means they are interested in the topic.
Number of visitors means there’s higher interest in the population.
Considering that I only publish one or two times a month, and only promote my blogs on my own social feeds once a week, my blog posts got a lot of action last month.
Deciding With Data
My most popular pieces have been on ROI and Social Selling.
Hey – I think I’ll develop a few courses on selling using content and social media. I’ve increased my persuasion skills over the last year, as well as my writing skills, and my targeting skills.
I’ve got routines, formulas, and data. I know how to organize it into effective lessons. I am ready to roll. Or am I?
Testing the Market: Lean Style
I’ve taken my blog-inspired course idea to Leah Nyfeler who runs the education for Freelance Austin. She says, yes, the members want hands-on education. What I need to do next is throw a basic test lesson on messaging for sales, present it to Freelance Austin, and make sure I get feedback.
Pretty sure I can make this happen.
Studying the metrics around social activity and blog activity is a great first step.
It’s been working for my author client like crazy. It can work for you, too.
I’m looking forward to seeing how I can make it work for me.