Photo Under My Branding by Joanna Nix
All brands, whether business or personal, must craft their social media bio sections. This is especially true when sales are low. It is also true if you are going through a rebrand. For individuals looking for a new job, this step must not be ignored. It’s also essential when you are expanding into new markets.
The first thing people look at on social is your profile information. They use it to decide whether you are worth their time. To figure out if you have value.
I always look at the bio section of any new follower. I often use it to decide to look no further if they are not of value to me and my business or personal objectives. The bio section is that important.
The best reason to develop your bio section is to encourage your audience’s next step. Every bio has a place to put your most important call to action. It can be your website, a lead page, or another social profile. Job seekers often put a link to their LinkedIn profile on their Twitter profile.
The bio section is also where people begin to develop a relationship with you and your brand. I once read that the subconscious mind doesn’t distinguish between faces on a screen and faces in real life.
I have developed relationships based on people’s social media presence before meeting them. Many of us have. Today social media is where many relationships begin.
Help the right people develop a relationship with you with these four best practices.
1. Create a Clear Picture
The bio section is where you definitely should be placing your headshot or brand logo. Take advantage of the way the brain develops relationships over time. Be strategic with the use of visual media.
2. Write Copy with Strategy
Imagery is just part of the work. You need thoughtfully crafted copy as well. Reinforce your business objectives. Write to who you want to connect with. Show your value. Work to make it clear and simple for the fastest connection. Use the appropriate keywords.
3. Customize Per Platform
Each platform has different formats and character limits. For Twitter, be brief. For Facebook and LinkedIn, take advantage of all possible fields. Share only relevant information based on your core messaging. Always make sure to keep it brief. Make it easy to understand what you have to offer, and why someone would want to follow you, work with you, or buy from you.
4. Help People Understand Your Brand
Today everyone needs to tighten their messaging, and keep it consistent across platforms. This is the essence of proper branding.
Need help developing your bios for every platform?
Originally Published on LinkedIn