“Whether you believe that content is king, queen, or just a thing you must put online, the truth is: today’s consumer requires content in order to make an informed purchase decision.”
~Dawn Weathersbee, Owner
People do online research looking for products that meet their needs.
They have access to blogs, articles, posts, and reviews.
The online world is helping them make up their minds long before they decide to buy.
Today sales is a different animal.
Online, you need to educate before you sell.
Build relationships before you sell.
Gain trust before you sell.
Market before you sell.