I don’t think anyone else is writing content this regularly. I stand out from my competitors for that reason. ~Dr. Goldi Jacques-Maynes
You Have Expertise to Share
Are you the go-to expert you want to be? To get to expert status, you’ll have to put your expertise out there. That means publishing on a regular basis and distributing your ideas thoughtfully.
While it’s not easy to get yourself into this prized thought leadership position, it’s not impossible. You may just need someone to keep you on track.
This is exactly what Dr. Goldi Jacques-Maynes has done, and it is paying off as her practice grows and thrives.
But You Don’t Have Time to Write and Publish
Researching. Writing. Organizing. Editing. Formatting. Publishing. Distributing. Yeah, it’s a lot of focused work to put out just 500 words every week or two. But people do it. And they do it because it works.
People are coming from zip codes that are farther away now. A lot of them are direct referrals from other customers. I’m confident the referrals are a result of the helpful content and messaging. ~Dr. Goldi Jacques-Maynes
Dr. Goldi, as her patients call her, is busy. Like many driven women who run a business, she’s a mother, wife, owner, boss, practitioner, and expert. She knows balancing it all requires focus, commitment, routine and hiring the right help.
So Hire the Right People to Help You
Dr. Goldi hires staff who share her vision for her brand. She works with coaches to help her grow her business. She keeps to her publishing schedule by working with a content strategist who can write and edit. That’s me.
I’m usually driven more by my own intuition about what I’ll write about that week. I start the draft, then send it to Dawn to edit. ~Dr. Goldi Jacques-Maynes
Collaboration Is the Key
Working with a professional to help you choose your topics, develop your voice, stay focused, and manage the final publishing tasks will take you farther than you could go alone.
If you want to go fast, go alone. If you want to go far, go together. ~African Proverb
Dr. Goldi doesn’t let a lack of time for crafting and polishing stop her. She hires help instead. I organize her drafts into web-consumable blog posts and articles. I handle the SEO. I handle the graphics. I position her ideas, write her headers, write her subheads, and edit out what doesn’t add meaning.
We’re in a nice rhythm at this point. Dawn saves me a lot of time. She makes my content easier to understand. ~Dr. Goldi Jacques-Maynes
It’s a partnership that works. We’ve been writing together for a few years. I know her voice and her brand at this point. When she absolutely can’t write on schedule, she can throw a topic at me and I run with it. That’s the advantage of working with a ghostwriter who is also a content strategist. Once we know your style and your brand, we can fill in the gaps when you’ve got something else going on. We can get your message out there in a way that reflects your brand’s value.
The Benefits Are Worth It
Regular publishing, done correctly, brings more business. Dr. Goldi’s articles help her stay top of mind, which in turn brings more patients into her office.
Want to Try Writing Articles on Your Own, First?
Start with these four steps:
- Define your audience and how you benefit them
- Generate on-brand topics
- Edit your ideas into a web-consumable format
- Edit for SEO
- Format for impact
- Put yourself on a regular publishing and distribution schedule
Need help with any of these? Feel free to reach out for a chat. I love to help people reach their audiences.