As the saying goes, “people do business with people they know, like and trust.” People turn to online content for reasons to trust. Before making a purchase decision, people do online research. The content you present is the first step in attracting the business you’re targeting. Have a set of written articles on the information […]
Why Do You Need Recommendations? Word of mouth is highly influential in purchase decision making. The only change to this human tendency brought by the digital age? We now integrate online reviews into our word of mouth research process. Studies show online reviews have a lot of power. Think about how online reviews influence your own […]
Welcome to the 21st Century Change is happening – fast! From this day forward we are never going to stop learning. That’s pretty great if you’re ready for a change in your career. But even if change is happening to you, not because of you, take comfort. We’re all in this fast-paced environment of change, together. Change is […]
Career changes are exciting. You know you’re ready for a career change. You are excited for the possibility of doing work that means something to you on some level. Career changes are also scary. Confidence in your abilities when you haven’t had direct experience can feel inauthentic. How does the past success you’ve had prove […]
I don’t think anyone else is writing content this regularly. I stand out from my competitors for that reason. ~Dr. Goldi Jacques-Maynes You Have Expertise to Share Are you the go-to expert you want to be? To get to expert status, you’ll have to put your expertise out there. That means publishing on a regular basis […]
