As the saying goes, “people do business with people they know, like and trust.” People turn to online content for reasons to trust. Before making a purchase decision, people do online research. The content you present is the first step in attracting the business you’re targeting. Have a set of written articles on the information […]
Why Do You Need Recommendations? Word of mouth is highly influential in purchase decision making. The only change to this human tendency brought by the digital age? We now integrate online reviews into our word of mouth research process. Studies show online reviews have a lot of power. Think about how online reviews influence your own […]
Getting that next position can be pretty frustrating. You know you’ve accomplished a lot, and that you’ve got the right experience. But no one is paying attention to your profile. No one is responding to your resume. You feel like you’re hanging out on the line in a deserted landscape. You’re just blowing around in in […]
Welcome to the 21st Century Change is happening – fast! From this day forward we are never going to stop learning. That’s pretty great if you’re ready for a change in your career. But even if change is happening to you, not because of you, take comfort. We’re all in this fast-paced environment of change, together. Change is […]
Career changes are exciting. You know you’re ready for a career change. You are excited for the possibility of doing work that means something to you on some level. Career changes are also scary. Confidence in your abilities when you haven’t had direct experience can feel inauthentic. How does the past success you’ve had prove […]
