Dawn’s quick and dirty guide to getting yourself out there. Video. Everyone’s doing it. Everyone’s watching it. Maybe it’s time you got into it, too. Are you feeling the pressure to join in? I know I do. As a writer, that can make me a bit sad, but I’ve decided to leverage the articles I […]
Don’t Look Bad in 2019—Social Media Post Image Sizes
Full Disclosure—I took these sizes right from other company’s posts on the subject. I hate reinventing the wheel. This guide is to save my clients time searching. I’ve only covered the networks I manage. I have linked to a great article on all the networks at the bottom of this page. LinkedIn, Medium, Facebook, Instagram, […]
Show Me the Money – Measuring Content ROI
As the saying goes, “people do business with people they know, like and trust.” People turn to online content for reasons to trust. Before making a purchase decision, people do online research. The content you present is the first step in attracting the business you’re targeting. Have a set of written articles on the information […]
Personal Brand Strategy – Quick Recommendations Every Time You Ask
Why Do You Need Recommendations? Word of mouth is highly influential in purchase decision making. The only change to this human tendency brought by the digital age? We now integrate online reviews into our word of mouth research process. Studies show online reviews have a lot of power. Think about how online reviews influence your own […]
Choose Your Words Strategically to Get Noticed
Getting that next position can be pretty frustrating. You know you’ve accomplished a lot, and that you’ve got the right experience. But no one is paying attention to your profile. No one is responding to your resume. You feel like you’re hanging out on the line in a deserted landscape. You’re just blowing around in in […]
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