Most of us want to produce our best work. We want to know our work has value. The problem is we don’t often know exactly what value we are actually bringing. We don’t know what to improve to succeed. This is especially true if you work solo. Freelancers, consultants, and independent contractors rarely get the […]
I don’t think anyone else is writing content this regularly. I stand out from my competitors for that reason. ~Dr. Goldi Jacques-Maynes You Have Expertise to Share Are you the go-to expert you want to be? To get to expert status, you’ll have to put your expertise out there. That means publishing on a regular basis […]
Whenever it’s time for that first phone call with a prospect, I move from my office to the kitchen. I bring my cup of coffee, my notebook, my phone, and settle in for a cozy chat. I like to begin with small talk. I ask lots of questions. I want to understand their motivations, their […]
The most important algorithm remains a discerning human being. ~Dave Pell Social Media: Easy to Post, Hard to Attract You have to work hard to catch people’s eyes these days. As competition for attention in your market grows, so does the demand for quality content. The problem is that quality content takes precious resources – the resources […]
Change is constant in social media. Everyday presents you with more questions than answers. Which media is preferred today? What are the best photo dimensions this week? How long can my video run on each platform? Is a square or landscape aspect ratio best? Which content format is the latest algorithm promoting? It can […]
