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Want Social Media Success? Use This Content Cure-All

April 8, 2018 by Dawn Weathersbee Leave a Comment

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The most important algorithm remains a discerning human being. ~Dave Pell Social Media: Easy to Post, Hard to Attract You have to work hard to catch people’s eyes these days. As competition for attention in your market grows, so does the demand for quality content. The problem is that quality content takes precious resources – the resources […]

Filed Under: branding, content marketing, market research, marketing and sales, social media

Listen First. Create Second.

March 3, 2018 by Dawn Weathersbee Leave a Comment

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  Change is constant in social media. Everyday presents you with more questions than answers.  Which media is preferred today? What are the best photo dimensions this week? How long can my video run on each platform? Is a square or landscape aspect ratio best? Which content format is the latest algorithm promoting?  It can […]

Filed Under: blogging, content marketing, marketing and sales, social media

Best Practices : How to Set Up Your Social Media Profiles

February 24, 2018 by Dawn Weathersbee Leave a Comment

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Photo Under My Branding by Joanna Nix  All brands, whether business or personal, must craft their social media bio sections. This is especially true when sales are low. It is also true if you are going through a rebrand. For individuals looking for a new job, this step must not be ignored. It’s also essential when […]

Filed Under: branding, content marketing, digital marketing, personal branding, social media, thought leadership

Never Assume the Position

February 21, 2018 by Dawn Weathersbee Leave a Comment

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Photo by Elijah Macleod on Unsplash Why aren’t our social media posts getting any engagement? We’re blogging, but no one is reading our blog posts. When people get to my website, they don’t take action. No one is clicking on our lead page. Why am I not having success if I’m doing all the right things? Did You […]

Filed Under: blogging, branding, content marketing, digital marketing, market research, marketing and sales, personal branding, social media

Social Algorithms Change, Content’s Impact Stays the Same

January 14, 2018 by Dawn Weathersbee Leave a Comment

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Photo under my branding by Ben White  What Should You Do About Facebook’s Latest Algorithm Change? OMG! Facebook changed their algorithm! AGAIN! My Page will get less traffic! AHHHHHHUGUUUHHHHHH. WHY? Why do they keep doing this to me????? Yeah, that happens. A lot. It just happened, again. Know why I never worry too much about algorithm […]

Filed Under: content marketing, digital marketing, personal branding, social media

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Cheatsheet for Making Thought Leadership Videos
  • personal branding
  • social media
  • thought leadership

Cheatsheet for Making Thought Leadership Videos

By dawnweathersbeeconsulting  /  July 11, 2019
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Dawn's quick and dirty guide to getting yourself out there. Video. Everyone's doing it. Everyone's watching it. Maybe
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Don’t Look Bad in 2019—Social Media Post Image Sizes
  • social media

Don’t Look Bad in 2019—Social Media Post Image Sizes

By Dawn Weathersbee  /  January 3, 2019
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Full Disclosure—I took these sizes right from other company's posts on the subject. I hate reinventing the wheel. This
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Show Me the Money – Measuring Content ROI
  • blogging

Show Me the Money – Measuring Content ROI

By Dawn Weathersbee  /  October 20, 2018
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As the saying goes, "people do business with people they know, like and trust." People turn to online content
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Personal Brand Strategy – Quick Recommendations Every Time You Ask
  • personal branding

Personal Brand Strategy – Quick Recommendations Every Time You Ask

By Dawn Weathersbee  /  October 9, 2018
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Why Do You Need Recommendations? Word of mouth is highly influential in purchase decision making. The only change to this
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Choose Your Words Strategically to Get Noticed
  • personal branding

Choose Your Words Strategically to Get Noticed

By dawnweathersbeeconsulting  /  September 26, 2018
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Getting that next position can be pretty frustrating. You know you've accomplished a lot, and that you've got the right
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How to Showcase the Right Accomplishments to Build Your Personal Brand
  • personal branding

How to Showcase the Right Accomplishments to Build Your Personal Brand

By Dawn Weathersbee  /  September 19, 2018
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Welcome to the 21st Century Change is happening - fast! From this day forward we are never going to stop
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Strong Personal Brands Begin with Strategic Authenticity
  • personal branding

Strong Personal Brands Begin with Strategic Authenticity

By Dawn Weathersbee  /  September 8, 2018
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Career changes are exciting. You know you're ready for a career change. You are excited for the possibility of
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To Be Better in Business, Seek Feedback
  • career growth
  • market research
  • personal branding

To Be Better in Business, Seek Feedback

By dawnweathersbeeconsulting  /  August 11, 2018
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Most of us want to produce our best work. We want to know our work has value. The problem
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