“Meet Dawn Weathersbee. She’s the top branding professional I’ve met and the only one I recommend. Her work is methodical, but fun. I’m confident she’ll help your team figure out where to take your branding.”
~ Nando Caban-Mendez, eCommerce Strategist and Consultant, AllyOne
Success Grows from Positive Customer Experiences
Brand positioning is all about who you are, who you want to attract, and how you stand out. Your brand position is the reason people choose you, and not someone else.
Knowing what your customers want to feel, think, and experience from your brand is crucial.
“Image-wise, my company has to look sharp, cutting-edge–it’s highly visible.
The work is sharp, presentable, uniform. ”
~ José García, President Cabéza Advertising, Business Branding Client
Invest in Creating Positive Customer Experiences
Brand Framing—Do you understand how your brand affects people’s lives?
Maybe you’re making a mom’s day easier. Maybe you’re changing the way people think about transportation. Understanding the role your brand plays in people’s lives guides your marketing and sales messages.
Brand Archetype—Do your brand communications inspire trust and loyalty?
From the way your brand looks to the words your brand uses, consistency builds trust. Trust builds loyalty. Loyalty inspires sales.
Brand Personas—Do you know why your customers choose your brand or choose a competitor’s brand?
Understanding your customers on a deep level helps you meet their needs. When customers feel cared for, they come back and recommend you to others.
“I was on such a high after our session. I felt validated because everything Dawn came up with was spot on. I felt like she really understood me.”
~Lynn Burdick, Personal Branding Client
Brand Packages & Pricing
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