Most of us want to produce our best work. We want to know our work has value. The problem is we don’t often know exactly what value we are actually bringing. We don’t know what to improve to succeed. This is especially true if you work solo. Freelancers, consultants, and independent contractors rarely get the […]
Thought Leadership: Do You Actually Deserve the Spotlight?
Whenever it’s time for that first phone call with a prospect, I move from my office to the kitchen. I bring my cup of coffee, my notebook, my phone, and settle in for a cozy chat. I like to begin with small talk. I ask lots of questions. I want to understand their motivations, their […]
My Business Why
Today I am organizing my office, going through all of by business notebooks. This quote was in one of them. It is from an entrepreneur from Cameroon that I met in March 2016. He wanted to deal in coffee and cocoa beans. We were talking about branding process, sales, and product quality. At one point […]
Driven by Purpose. Guided by Metrics.
My Business Origin Story Part 1 From 1998 – 2010 I taught in the public school system. “Education is the cornerstone to a well functioning democracy,” was my motto. I had big ideas. On and on I went idealistically for 12 years. I planned lessons, evaluated performance, and learned to set expectations. Whether I was […]
The Art & Science of Blogging
Original Image by Sidney Perry To Blog or Not to Blog? The trend of ad blockers is growing. People are paying for streaming services that eliminate advertising. People are turning to articles and reviews to help them make purchase decisions. Social media sites are the new broadcast media. These facts mean it’s imperative that you create […]