“People are coming from zip codes that are farther away now.
I’m confident the referrals are a result of the helpful content and messaging.”
~Dr. Goldi Jacques-Maynes DC, Content Strategy Client
You Know Your Brand Has a Powerful Story
Today driving people to your brand requires online storytelling. You must tell stories that have meaning and create meaning. Brand stories that create emotional and psychological bonds. People support brands when they identify with that brand’s message.
But You Don’t Know How to Tell That Story
Maybe you don’t have time to write. Maybe you want to focus on your strengths and passions in your brand development. Maybe you can’t see the forest for the trees. But you know you need to get your message out there.
“The way the blog posts are written in 3-5 minute reads really helps people to understand.
It builds influence quickly because people can get the information quickly.”
~ James Ochoa LPC, ADHD Expert, Personal Branding Client
You Know You Need to Tell Your Story Online
The truth is, old school promotional techniques are less and less effective each year. People want to drive their own buying process. People search online for the brand that meets their needs. Addressing those needs before your audience searches is the key to driving action. You address those needs with online content.
But You’re Not Sure Exactly How to Tell Your Story
Demonstrating a brand promise that meets those needs requires strategy. Strategy includes market research, persuasive psychology, storytelling techniques, and metrics that matter.
You Need a Message Strategy
When you want your brand to meet people’s needs, you need to tell a story of the promise you will fulfill. You need to tell that story well. Being authentic while telling people what they need to hear is an art and a science. To do that well, you need a strong content strategy.