“I have certainly created a stir and never been this busy before consistently.
A good problem to have for sure.”
~ James Ochoa, LPC, Author & Director of The Life Empowerment Center, Content Marketing Client
What’s your goal for your content? Enhance your personal brand for career opportunities? Attract donors to your nonprofit? Attract new customers to your business? Each of these broader goals requires a strategy based on clear business objectives.
Four Typical Content Marketing Business Objectives
- Grow brand awareness
- Grow target communities
- Increase brand loyalty
- Convert fans to loyal brand advocates
Sales, donations, and new opportunities follow successfully meeting these objectives.
Choose the Right Online Marketing Tool
Blogging, email marketing, and social media marketing play different roles in your plan. Market research, psychological triggers, storytelling formats, and appropriate metrics differ for each tool.