I work with individuals looking to grow their career and reputation through publishing thought leadership articles, videos, and social posts.
I get your brand story market ready.
- We’ll define your brand voice.
- We’ll define your audience, your goals, and your distribution strategy.
I help you manage your brand identity.
- I produce, promote, and distribute your thought leadership content.
- I coach you on how to get your message out there.
I have a streamlined planning and creative process.
- I advise on the best story structure for your goals.
- I help flesh out an outline with your ideas.
- We preserve your authentic voice by using your words and phrases from our recorded planning session.
- I develop your article draft.
- I develop your promotional graphics.
- I edit for SEO and ux-friendly content hierarchy.
- I develop your social posts as micro-blogs.
- I develop your social media promo videos, or advise on your talking points for your video promos.
- I distribute your content across our agreed upon platforms.
- I track our agreed upon success metrics.
- We debrief together, looking at performance metrics.
- I coach you in decision making on strategy changes.
I position businesses ready to level-up or refine their brand identity.
Through market research, market interviews, ux interviews, brand persona development, brand message strategy, marketing persona development, and sourcing the right creative, we get you market ready.
I analyze and synthesize your brand’s perception through market research.
- I interview your customers, clients, employees, vendors, board members, and all other stakeholders relevant to your brand’s perception.
- I conduct customer feedback research, looking at reviews, social mentions, and interviewing customer service reps or sales reps.
- I document your customer’s journey and pain points through ux research interviews.
- I conduct competitive research on all online messaging and distribution platforms, analyzing and synthesizing their persuasion tactics, message strategy, and visual branding.
I develop your brand identity.
- I develop your brand’s core persona and identify its differentiation.
- I develop your mission / vision / values / tagline.
- I develop your target market personas.
- I develop your core messages for each targeted segment.
- I source and assist in hiring graphic design, web design, and videography creative.
- I oversee your creative labor as necessary.
- I proof and give feedback on creative to ensure brand consistency and quality.